Discover how a branded podcast has supported the Oyster team with growing awareness, building credibility, and positioning themselves as thought leaders
“Quill is an outstanding agency, and we’ve really enjoyed working with them so far. The entire process has been straightforward, and their team members have been supportive and easy to work with. They are very collaborative and receptive to feedback, and we look forward to continuing our partnership.”
Nneka Idika Daly Senior Brand Strategist, Oyster HR New World of Work Oyster is a global employment platform. With the platform, employers can hire, pay, and benefit their employees in 180+ countries.
Oyster approached Quill with the need to create an original podcast series discussing the various ways in which the working world is changing, specifically how PeopleOps leaders are navigating challenges in the workplace and finding solutions.
The podcast needed to showcase Oyster’s thought leadership in this space, continue to build its community of PeopleOps leaders, and discuss new and innovative ideas in the industry.
We created the New World of Work podcast: an interview-style show discussing the challenges PeopleOps leaders are solving today and how others in the industry can continue to move the needle forward. In each episode, host Rhys Black sits down with a different PeopleOps leader who is making an impact in their industry and working to challenge the status quo in the working world.
For this podcast, we needed to focus on storytelling, and letting the guests’ expertise shine through. During the editing process, we ensured that the story flowed from beginning to end and that Rhys took a more subtle role as the host, allowing the guest to take center stage.
Each episode has different, clearly outlined segments to reflect the challenge and the solution. This way, rather than a loose, unfocused discussion on trends in the PeopleOps space, each episode had a clear purpose and engaging story to tell, ensuring listeners remained invested until the end.
Identify a host that could help solidify Oyster as a thought leader in the HR and work advancement space
Identify a combination of guests from big-name companies with brand recognition and smaller startups to help with both show reach and range
Identify guests from all over the world to promote that Oyster is a global company
In season one, we used narrative storytelling elements to weave together host narrations, giving the host space to share his personal reflections and experience
In subsequent seasons, we pivoted to a true interview format to lean into the conversational elements and success of the host
In addition to paid promotion, work closely with guests to provide them with materials and encourage them to share
New World of Work has passed its fourth season and has seen great success in terms of community building, thought leadership, and audience engagement from the branded podcast. They’ve ranked on global charts in the careers category and have positioned themselves as a leading voice in the PeopleOps community.
Through the podcast, the team has also strategically built relationships with their guests and aligned themselves with the best and brightest in the world of HR.
