Share the stories that matter with branded podcasts
Explore why healthcare marketers are leveraging podcasts to engage stakeholders, build thought leadership, and humanize their brands.
1 in 5 podcast listeners tune in nearly every day
89% lift in brand awareness from a branded podcast, with brand consideration up 57%
36% of healthcare professionals polled had listened to a podcast in the past 30 days
We help you create branded podcasts to be proud of
Our team of podcast experts are dedicated to helping your brand create content that drives reach, engagement, and results
Quill is the podcast agency trusted by global brands across sectors:
Our client portfolio of award-winning global brands spans nearly every industry, including tech, finance, healthcare, and more
Podcasts in healthcare FAQ
Chat with our experts about your podcast.
Get a quote.
-
What are branded podcasts?
A branded podcast is a form of audio content created by a company or brand as part of its marketing strategy. Unlike traditional advertising, branded podcasts engage and inform the audience by providing valuable and relevant content related to the brand's industry, products, or values.
-
Why should my healthcare company have a branded podcast?
The intimate and convenient nature of podcasts has helped healthcare brands:
- Establish thought leadership
- Patient education and empowerment
- Connect with their target audience
- Humanize their brand
- Increase brand awareness
- Build strategic partnerships and collaborations
- Brand differentiation
- Foster and maintain public trust
-
What should my branded podcast be about?
Companies can get creative about the topics they cover, the guests they feature, and the format of their podcasts. Regardless of the creative freedoms you take, the most important aspect is that they align with your company’s purpose, mission, and values.
For healthcare brands, this can highlight cutting-edge medical technologies, sharing real-life patient experiences, or value-packed discussions with other industry leaders.
-
How do I know whether or not my branded podcast is doing well?
After we collectively identify your company’s goals for your podcast, our team will build you a custom analytics report to provide data-driven insights into how to optimize your show. Learn more about our marketing services and in-house podcast analytics and audience insights platform, CoHost.
“Quill’s ability to simplify the podcasting process while maintaining a high standard of quality has been invaluable. They’ve helped shape the strategic direction of the podcast while efficiently executing on the show’s content.”
Jaclyn Crawford Communications Associate Director at Novo Nordisk 
