Why leading tech companies are investing in branded podcasts
Discover how tech brands are leveraging audio storytelling to engage stakeholders, establish thought leadership, and humanize their brands.
1 in 5 podcast listeners tune in nearly every day
72% of brands report lead generation as a main benefit of their podcast post-launch
We help you create branded podcasts to be proud of
Our team of podcast experts are dedicated to helping your brand create content that drives reach, engagement, and results
Quill is the podcast agency trusted by global brands across sectors:
Our client portfolio of award-winning global brands spans nearly every industry, including tech, finance, healthcare, and more
Podcasts in tech FAQ
Chat with our experts about your podcast.
Get a quote.
-
What are branded podcasts?
A branded podcast is a form of audio content created by a company or brand as part of its marketing strategy. Unlike traditional advertising, branded podcasts engage and inform the audience by providing valuable and relevant content related to the brand's industry, products, or values.
-
Why should my tech company have a branded podcast?
The intimate and convenient nature of podcasts has helped technology brands:
- Establish thought leadership
- Engage stakeholders
- Connect with their target audience
- Increase brand awareness
- Build strategic partnerships and collaborations
- Brand differentiation
- Increase brand affinity and loyalty
- Attract talent
-
What should my branded podcast be about?
Companies can get creative about the topics they cover, the guests they feature, and the format of their podcasts. Regardless of the creative freedoms you take, the most important aspect is that they align with your company’s purpose, mission, and values.
For technology companies, this can look like interviews and discussions with industry experts, highlighting key company stakeholders, or spotlighting tech innovations.
-
How do I know whether or not my branded podcast is doing well?
After we collectively identify your company’s goals for your podcast, our team will build you a custom analytics report to provide data-driven insights into how to optimize your show.
Learn more about our marketing services and in-house podcast analytics and audience insights platform, CoHost.
“Quill’s ability to simplify the podcasting process while maintaining a high standard of quality has been invaluable. They’ve helped shape the strategic direction of the podcast while efficiently executing on the show’s content.”
Jaclyn Crawford Communications Associate Director at Novo Nordisk 
