Build stronger connections with branded podcasts

Podcasts in hospitality

Explore why forward-thinking hospitality marketers are leveraging podcasts to build industry leadership, increase brand affinity, and foster long-term retention.

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1 in 5 podcast listeners tune in nearly every day

Source Pew Research Center (opens in a new tab)

72% of brands report lead generation as a main benefit of their podcast post-launch

Source CoHost (opens in a new tab)

We help you create branded podcasts to be proud of

Our team of podcast experts are dedicated to helping your brand create content that drives reach, engagement, and results

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Quill is the podcast agency trusted by global brands across sectors:

  • Microsoft
  • Expedia Group
  • PwC
  • McKinsey & Company
  • SickKids
  • Yelp
  • Novo Nordisk
  • Walmart
  • TD
  • L'Oréal
  • NASA
  • BlackRock
  • HP
  • RBC
  • CIBC
  • Heart & Stroke

Podcasts in hospitality FAQ

Chat with our experts about your podcast.
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  • What are branded podcasts?

    A branded podcast is a form of audio content created by a company or brand as part of its marketing strategy. Unlike traditional advertising, branded podcasts engage and inform the audience by providing valuable and relevant content related to the brand's industry, products, or values.

  • Why should my hospitality company have a branded podcast?

    The intimate and convenient nature of podcasts has helped hospitality brands:

    • Establish thought leadership
    • Engage stakeholders
    • Connect with their target audience
    • Increase brand awareness
    • Build strategic partnerships and collaborations
    • Brand differentiation
    • Increase brand affinity and loyalty
  • What should my branded podcast be about?

    Companies can get creative about the topics they cover, the guests they feature, and the format of their podcasts. Regardless of the creative freedoms you take, the most important aspect is that they align with your company’s purpose, mission, and values.

    For hospitality brands, this can look like exclusive interviews with industry experts, showcasing unique travel or vacation experiences, or destination guides.

  • How do I know whether or not my branded podcast is doing well?

    After we collectively identify your company’s goals for your podcast, our team will build you a custom analytics report to provide data-driven insights into how to optimize your show.

    Learn more about our marketing services and in-house podcast analytics and audience insights platform, CoHost.

1 / 10 Some words from our clients:

“Quill’s ability to simplify the podcasting process while maintaining a high standard of quality has been invaluable. They’ve helped shape the strategic direction of the podcast while efficiently executing on the show’s content.”

Portrait of Jaclyn Crawford Jaclyn Crawford Communications Associate Director at Novo Nordisk

Chat with our experts about your podcast

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