Discover how Expedia Group uses podcasts to engage partners, boost industry leadership, and drive long-term retention
“Working with the team at Quill has been a fantastic experience. They bring expertise and professionalism to the podcast production process and are always quick to incorporate feedback and answer questions. I would recommend them to anyone looking to create a high-quality podcast.”
Samantha Rae Lopez Digital Channels Manager, Expedia Group Powering Travel Expedia Group, one of the world's leading travel sites, recognized the need to deepen engagement with its hotel and destination partners, many of whom were not actively participating in social media channels or webinars.
Expedia Group approached Quill to support in bridging this gap. As a result, Powering Travel, a podcast that welcomes hospitality industry leaders to share insights into how they were innovating, adapting, and shaping the future of travel was launched.
Expedia Group initially launched Powering Travel with the goal of increasing engagement among their hotel and destination partners. By inviting industry leaders as guests and delivering valuable B2B travel content, the podcast aimed to provide partners with actionable insights they could use in their day-to-day operations.
But as the show gained traction, Expedia’s objectives evolved.
The current goal is to maintain and engage Powering Travel’s established audience of travel professionals and partners while seamlessly integrating Expedia’s B2B campaigns into the audio format. By showcasing campaign content through the podcast, Expedia aims to keep partners informed and connected to the latest industry trends, innovations, and marketing efforts.
Highlight leading voices in hospitality to position Expedia Group as an innovator and build key relationships
Showcase creative B2B and partner campaigns to capitalize on existing audiences
Share hospitality predictions and insights to grow Expedia Group’s thought leadership and brand-building initiatives
Use sound design and host reflections to hook the audience throughout the episode
Experiment with different storytelling techniques and measure what resonates best with audiences
Powering Travel has built a dedicated audience, with over 1000 followers on Spotify alone in a niche, targeted industry. The show has ranked on numerous Top 50 and Top 5 podcast charts with a growing listenership season over season that spans 140 countries and has generated over 96,000 downloads.
