Brand Stories:
Voices of Success

Learn how you company can leverage podcasts to boost awareness, share stories, and drive growth

Branded podcasts have emerged as a powerful tool for companies to connect with audiences in a more intimate way. These audio experiences go beyond traditional marketing and provide a unique opportunity for brands to tell their story, share industry insights, and build a loyal community.

Explore valuable resources and inspiring stories from brands who are podcasting. Gain a deeper understanding of the ever-evolving podcast landscape and how your brand fits into the mix.

Chat with our team

Leading brands work with Quill to
produce podcasts that make an impact

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Quill is the podcast agency trusted
by global brands across sectors:

The branded podcast landscape:
Audio is here to stay

There are over 464.7 million
podcast listeners globally
in 2023
Branded podcasts boost brand awareness (89%) and brand consideration (59%)
The podcast industry
is valued at 23.56 billion
dollars in 2023
Interested in seeing how a podcast fits into
your company’s marketing strategy?
Chat with our team

In their own words:
How Quill works with brands to drive impact

Working with the team at Quill has been a fantastic experience. They bring expertise and professionalism to the podcast production process and are always quick to incorporate feedback and answer questions. I would recommend them to anyone looking to create a high-quality podcast.”

Samantha Rae Lopez
Digital Channels Manager, Expedia Group
Powering Travel

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Interested in seeing how a podcast fits into your company’s marketing strategy?

Chat with our team

Explore our client’s stories

We work with corporate brands to engage new and existing audiences, enhance awareness, and create content to be proud of.

How TD’s ‘C Suite’ Achieved a Spot in the Top 2% of All Podcasts

TD, the sixth largest bank in North America, partnered with Quill to create C Suite, an award-winning podcast educating everyday people about cybersecurity and fraud. The podcast, featuring host Claudette McGowan, serves as a marketing tactic to raise awareness about cybercrime while positioning Claudette as a cybersecurity thought leader. Through innovative storytelling,
C Suite has ranked in the top 2% of all podcasts, top 1% of podcast growth, and is ranked #3 in global tech podcasts.

READ THE FULL CASE STUDY
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Frequently asked questions
about branded podcasts

What are branded podcasts?

Branded podcasts are created and produced by a company or a brand, primarily as a marketing tool. These podcasts are typically designed to align with the brand's identity, values, and target audience.

The content of branded podcasts can vary widely depending on the brand's goals and target market, but they often focus on topics related to the brand's industry or niche without being too promotional or sale-oriented.

Why should my company have a branded podcast?

Having a branded podcast can significantly benefit your company in multiple ways. Here are some of the key benefits:

  • Brand awareness and visibility

  • Thought leadership and authority

  • Expand audience reach and brand identity

  • Build meaningful relationships

  • Market research

  • Improve internal company culture

  • Support other marketing channels

What should my branded podcast be about?

A branded podcast can be about a wide range of topics depending on the goals and target audience of the brand. We suggest considering things like your target audience, how relevant the subject is to your brand, and how engaging, entertaining, or educational the topic is.

Try to find a happy medium by choosing a subject area that’s broad but not too broad, while also ensuring each episode adds value to the listener through entertainment, advice, or insights.

How do I know whether or not my branded podcast is doing well?

There are a variety of metrics that Quill tracks that provide insight into the performance and impact of the podcast on your brand. Some of the metrics we look at include unique listeners, episode and show consumptions rates, B2B Analytics, audience demographics, and advertising performance.

Once we’ve identified your company’s goals for your podcast, we’ll build you a custom analytics report to provide answers and data-driven insights into whether or not your podcast is achieving the goals you set out for it.

See how a podcast can fit into your industry

Food and Beverage
Automotive
Universities
Finance

Additional resources to explore:

25 Branded Podcasts to Add to Your List in 2025
Elevate Your Branded Podcast: 7 Content Ideas for Better Engagement
50 Female Founders To Have On Your Radar in 2025
Your podcast journey starts here.
Chat with our team of audio experts about bringing your podcast to life.
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