How Quill and Ledn Achieved Over 100K Downloads Within 10 Episodes

About Ledn:

Industry:
Financial Services
Sector:
B2B
Size:
50+ employees

The podcast needed to showcase the benefits that Bitcoin can bring to the lives of everyday people

Ledn is a financial services company built for Bitcoin and digital assets. They offer a suite of lending, savings, and trading products to digital asset holders in over 130 countries.

Ledn approached Quill with the need to create an original podcast series highlighting the different ways in which Bitcoin has positively impacted people’s lives.

Since digital currencies have been a divisivetopic for years, the podcast needed to showcase the benefits that Bitcoin can bring to the lives of everyday people, and explore some of the myths and misconceptions surrounding it.

We created the Because of Bitcoin podcast, an interview-style show featuring industry experts and everyday people who have been touched by Bitcoin. The goal of the show is to break down the negative connotations surrounding Bitcoin and digital currencies and instead, provide trustworthy information that contributes to Ledn’s credibility.

Quill provided full-service podcast production including creative concepting, scripting, recording, editing, and post-production.

Key Highlights

Average rating: 5.0 stars

80% average consumption rate

Over 100,000 total downloads in under 10 episodes

Reached #3 on Apple Podcasts: Guatemala: Investing

Reached #3 on Chartable: Brazil: Trending: All Podcasts

About the Podcast

ACTIVE SEASONS:
1
FORMAT:
Interview style
REQUIRED SERVICES:
Full Service

Production Services Quill Provided

Guest
scheduling

Creative
concepting

Sound design
and editing

Titles, show notes,
social media materials

Positioning
document

Episode
Scripting

Episode
planning

Episode
Recording

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