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The impact of video podcasts
Video podcasts are transforming the podcasting landscape, offering a blend of visual and audio storytelling that resonates with today’s audiences.
In fact, 46% of podcast listeners now prefer podcasts that include video, with platforms like YouTube and Spotify leading the charge—43% of monthly podcast listeners have engaged with podcasts on YouTube this year alone.
Adding video to your podcast isn't just about expanding reach—it's about creating an interactive experience that keeps your audience coming back. With Spotify reporting over 170 million users watching video podcasts, video is rapidly becoming an essential element of the podcasting world.
As Michael Litt, CEO of Vidyard, puts it, “The play button is the most powerful call to action on the web,” making video podcasts an unparalleled tool for capturing attention.
What is a video podcast agency?
A video podcast agency is a specialized partner that helps brands and creators bring their podcast to life visually. These agencies typically handle every aspect of the process—from developing creative concepts and strategies to full-scale video production and post-production.
Whether your brand is new to podcasting or has an existing show, it’s never too late to add a video component. Below we outline 10 of the best video podcast agencies.
1. Quill Podcast Agency
Best For: Corporate B2B & B2C brands
Notable Clients: PwC, Interac, Expedia Group, & Yelp
Quill Podcast Agency is an award-winning production agency working with global brands in the finance, hospitality, healthcare, CPG, and professional services industries.
The video podcast agency is dedicated to helping brands grow through expert audio and visuals. As a team of creatives and brand storytellers, they offer full-service video podcast services including:
- Branding & strategy
- Scripting
- Video recording
- Video editing
- Video podcast distribution
- Marketing & promotion
- Performance reporting
What we do well: Quill merges creative storytelling with podcast data through their in-house platform, CoHost, to ensure your podcast reaches the brand’s goals. They have dedicated audience growth team members who build custom marketing strategies to outline exactly how your show will reach desired audiences.
2. The Podglomerate
Best For: Podcast networks & media publications
Notable Clients: History Network, Pocket Casts, Lifetime, & A&E
The Podglomerate offers production, growth, and monetization capabilities. The podcast agency primarily works with networks, media publications, and some smaller brands.
Regarding video podcasts, the agency covers everything from creative development and pre-production to post-production and series support.
What they do well: The Podglomerate is hyper-focused on podcast marketing. The team ensures that your show has a clear growth strategy in place.
3. JAR Audio
Best For: Corporate B2B & B2C brands
Notable Clients: Amazon, T-Mobile, RBC, & American Express
A podcast production agency based in Vancouver, Canada, JAR Audio supports B2B and B2C brands with full-length video podcasts.
Brands can produce their video podcast statically, remotely, on-site, or on a set.
What they do well: With a team of creative storytellers, JAR Audio understands how to create a branded podcast that connects with audiences.
4. Lower Street
Best For: Medium-Large B2B brands
Notable Clients: Adobe, PepsiCo, HPE, & Booking.com
Lower Street is based in the UK and has produced over 100 branded podcasts. When it comes to video podcasts, Lower Street overs visuals for static images or animated clips, talking heads, multi-camera, or video for social content.
What they do well: Focused on B2B brands of varying sizes, Lower Street understands how to turn brands into credible sources within your industry through impactful content.
5. Caspian Studios
Best For: Medium-Large B2B brands
Notable Clients: Intel, Slack, IBM, & Dell
A B2B podcast agency, Caspian Studios considers their agency as a “Content-as-a-Service” platform.
The majority of their service offerings are geared towards video podcasts in either short or long-form content or as they call them, “shorts” or “shows”.
What they do well: Caspian Studios is known for stepping outside of the box when it comes to creative content. They’re the producers of the award-winning B2B fiction podcast, Murder in HR.
6. Share Your Genius
Best For: Small-Medium B2B brands
Notable Clients: Gong, Clari, Element Three, & Guild
Share Your Genius is an outcome-driven full-service podcast agency. Their team offers everything from show strategy and development to production and performance reviews.
For video podcasts, their team can support you to produce and distribute a show that can easily be repurposed into other mediums.
What they do well: Share Your Genius doesn’t look at a podcast as just a podcast, they see it as a piece of your content engine. An engine that creates more revenue opportunities and builds your media strategy.
7. Content Allies
Best For: Medium-Large B2B brands
Notable Clients: Meta, AWS, Cisco, & Siemens
Content Allies is another B2B podcast agency, focused on medium-large brands. They’re an end-to-end production company but with video, they typically don’t produce full-length episodes.
However, their team does offer the creation of video assets for YouTube or social media.
What they do well: Content Allies is a very data-driven B2B podcast agency. Decisions made around your podcast are led by data to ensure success and growth.
8. Motion
Best For: Small B2B brands
Notable Clients: Ashby, Verisk, COTA, & tyfone
A done-for-you podcast and video production, Motion is for small teams and scrappy marketers.
Video podcasts and series are at the forefront of the production work Motion does. Their team works with you to understand content goals and from there, they’ll cover production, distribution, and management.
What they do well: As shared above, Motion does great with building robust content engines for small teams. With a hybrid of video and audio, their team of creatives and marketers understand what it takes to grow through media.
9. Resonate Recordings
Best For: Medium-Large B2B & B2C brands
Notable Clients: abbvie, EA Sports, Honda, & Amazon
Resonate Recordings is a hybrid of a podcast production company and a tech platform. Clients can upload their RAW video and audio files to the app and add instructions for the production team.
From here, the team will provide edited files which you can then add additional comments or approve the edit.
What they do well: Since Resonate Recordings lives on an app, their team is very hands-off and fast. For some brands, this can be a benefit if they want to handle more of the podcast process.
10. Cue Podcasts
Best For: Medium-Large B2B & B2C brands
Notable Clients: Vice, Unicef, Utopia, & Samsung NEXT
Another podcast agency based in the UK, Cue Podcasts is a full-service production company offering both audio and video content creation.
The agency offers everything from conceptualization and production to distribution and marketing for video podcasts.
What they do well: From idea to production, Cue Podcasts is great at working with brands to connect them to their audiences around shared topics through creative storytelling.
The best video podcast agencies
With the growing demand for video podcasts, finding the right agency to help you craft your show is more important than ever.
From shaping compelling narratives to leveraging data-driven insights, these video podcast agencies focus on creating visually engaging podcasts that resonate with viewers and listeners alike.
By partnering with an agency, you’re not just producing a podcast—you’re creating a multimedia experience that drives results while saving you and your team time, money, and resources.
If you’re interested in producing a video podcast or would like to learn more about the production process, get in touch with our team!