Branded Podcasts

The Best B2C Podcast Production Companies and Tools in 2026

Explore the best B2C podcast production companies and tools for your brand to leverage in 2026, whether you have a branded podcast or are just starting one.

Alison Osborne VP of Marketing Last updated on

Illustration of a microphone tile in the centre, linked by dotted lines to three white tiles on the left showing a shopping bag, an airplane and a heart, and three on the right showing a bar chart, a sound wave and a speech bubble, on a purple background.

The goal of many B2C marketers comes down to building strong customer relationships, establishing trust, and growing brand awareness. If you’re successful at these elements, then you’re converting audiences while taking market share.

Luckily, there’s a medium that B2C marketers are leveraging to achieve all of the above and more: branded podcasts. Leading brands like Expedia, Yelp, Ford, Tinder, and Netflix have all adopted branded podcasts into their content strategies, and for good reason.

Branded podcasts have emerged as a powerful tool to:

  • Connect with audiences
  • Build trust and credibility
  • Establish thought leadership
  • Generate leads and customers

And of course, share your brand stories in a creative, engaging format.

But we understand that doing a podcast effectively takes time and resources. So we crafted a list of our top B2C podcast production companies and tools to make the implementation of your audio strategy as seamless as possible.

Take a look through the podcast agencies and tools below to see which fits best with your B2C brand.

The best B2C podcast production companies

Screenshot of the new Quill Podcasting homepage, with the headline 'Brand storytelling and creativity for measurable impact', a 'Get a quote' button, and a row of award badges.

1. Quill Podcast Agency

Best for: Large B2C brands

Services: Full-service production, podcast marketing, video podcasts, internal podcasts

Quill is an award-winning podcast production agency specializing in corporate shows for both B2B and B2C brands. The podcast agency has effectively produced and grown podcasts for B2C brands like Interac, Expedia Group, Microsoft, and Yelp.

Quill is a full-service podcast agency, covering everything from strategy and conceptualization to production, marketing, and measurement. They approach branded podcasts with a creative and collaborative mindset, recognizing that brand storytelling is the future for customer engagement and retention.

The podcast agency was founded by Fatima Zaidi, who has emphasized philanthropy throughout her career. She’s currently the Co-Chair of the #Tech4SickKids Council by SickKids Foundation and sits on the Board of Directors for Save the Children.

B2C branded podcasts they’ve worked on:

Cover art for three Quill client podcasts: Behind the Review, from Yelp for Business and Entrepreneur, a red cover with five stars; Powering Travel, season three, from Expedia Group; and Not Just Fluff, in fluffy white letters on an orange background with a stethoscope.

  • Behind the Review by Yelp
  • Powering Travel by Expedia Group
  • Not Just Fluff by Banfield Pet Hospital

Screenshot of the Sound That BRANDS homepage, with the headline 'Be the content, not the interruption' in white capitals over a blurred yellow and black striped background, with a white heartbeat line running through it.

2. Sound That BRANDS

Best for: Medium-Large B2C brands

Services: Full-service production, podcast marketing

Sound That BRANDS is a podcast production agency known for telling stories that connect people and brands.

They work with brands and networks, including Wondery, Acast, Indeed, and National Geographic, promising to help your brand tell a great story. Sound That BRANDS is also a full-service agency that supports everything from scripting and talent management to recording, promotion, and measurement.

B2C branded podcasts they’ve worked on:

Cover art for three branded podcasts: Running Wild with Bear Grylls, a National Geographic podcast, showing two men in outdoor jackets on a hillside; Via Podcast, from AAA, an illustration of a mountain lake and a road; and Masters of the Air Podcast, from LAist, with a bomber aircraft on the ground under a dark sky.

Screenshot of the Ruby by iHeartMedia homepage, with the red Ruby logo on a black background, the line 'Helps your brand connect to the masses and dedicated audiences through branded audio', and grey IBM, Salesforce and Max logos along the bottom.

3. Ruby by iHeartMedia

Best for: Large B2C brands

Services: Full-service production, brand audio advertisements

An arm of iHeartMedia, Ruby is a podcast production company that helps your brand connect to the masses and dedicated audiences through branded audio. The production company has launched 30 shows that are a mix of both B2B and B2C branded podcasts. Ruby has worked with brands like HBO, Mattress Firm, Victoria’s Secret, and Trojan.

On top of supporting the creation of branded podcasts, they also help brands produce podcast advertisements through their custom audio solutions.

B2C branded podcasts they’ve worked on:

Cover art for three Ruby podcasts: Chasing Sleep, from Mattress Firm, cream lettering on a deep blue starry background; CareWalks, from Voltaren, navy and orange hand-lettering on white; and The Pleasure Is Ours, from Trojan, navy lettering over overlapping orange, pink and teal circles.

Screenshot of the Antica Productions homepage, featuring the podcast Exile from the Leo Baeck Institute, presented by Mandy Patinkin, with a large blue 'EXILE' title over a grid of black and white historical portraits and a close-up photo of a smiling bearded man in glasses.

4. Antica Productions

Best for: Medium B2C brands

Services: Full-service production

Based in Toronto but with a team across Canada, the USA, and Europe, Antica Productions produces non-fiction podcasts, films, and series. The podcast production company has a goal to inspire audiences around the world through the content they create and the brands they work with.

The podcast agency’s team is led by award-winning journalists, working with B2C brands like BBC, the Canadian Museum of History, and the Toronto Star.

B2C branded podcasts they’ve worked on:

Cover art for three Antica Productions podcasts: Love, Janessa, from CBC and BBC, a black and white photo of a woman's face on orange; Artifactuality, from the Canadian Museum of History, a black and white portrait of a smiling woman, with Kim Thúy; and Hustled: When your boss is an app, from the Toronto Star, an illustration of a hand holding a phone.

Screenshot of the 18Sixty homepage, with the headline 'Stand-out podcasts that really really hold your audience's attention' on a pale aqua background, and red 'Take a Listen' and 'Book a Call' buttons.

5. 18Sixty

Best for: All sizes of B2C brands

Services: Full-service production

A podcast production company from the UK, 18Sixty creates podcasts that “really really” hold your audience’s attention. Their clients consist of brands like Transport for London, KFC, and Oatly, and they have won awards including The British Podcast Awards, Corporate Content Awards, and The Love Awards.

18Sixty is a full-service podcast production company and they pride themselves on being flexible with their approach to ensure their clients get exactly what they set out to achieve.

B2C branded podcasts they’ve worked on:

Cover art for three 18Sixty podcasts: Mind the Gap, from Transport for London, blue lettering over a scatter of coloured dots; Waterlands, from WWT, an illustrated dragonfly among water lilies, with a British Podcast Awards 2023 finalist badge; and Reasons to be Cheerful, from Oatly, with hosts Ed Miliband and Geoff Lloyd smiling on a blue background.

Screenshot of the JAR Podcast Solutions homepage, with the headline ‘Less talking at people. More getting people talking.’ beside a video reel titled Video Podcast Solutions, and Let’s Talk and Our Services buttons below.

6. JAR Podcast Solutions

Best for: Large B2C brands

Services: Full-service production, internal podcasts, video podcasts, sonic logos

Based in British Columbia, JAR Podcast Solutions is a full-service podcast production company focused on sparking engagement for your brand. Working with B2C brand clients like Amazon, T-Mobile, and Cirque du Soleil, JAR Podcast Solutions covers everything from research and strategy to podcast production, distribution, and measurement.

The podcast agency also has a proven 8-step process to launch new client podcasts.

B2C branded podcasts they’ve worked on:

Cover art for three JAR Podcast Solutions podcasts: Cirque du Sound, from Cirque du Soleil, white lettering over swirling purple and green abstract shapes; Out Travel the System, from Expedia, a globe circled by an orange ring on navy; and The Sound Bath, from Lush, green lettering on a pale mint background with soap bubbles.

Screenshot of the Lower Street homepage, with the headline 'Next-level podcast production services for ambitious companies', yellow 'Let's chat' and 'Build your brand with podcasts' buttons, and a black hand-drawn sound wave.

7. Lower Street

Best for: Medium-Large B2C brands

Services: Full-service production, internal podcasts, video podcasts, podcast marketing

Another podcast production company based in the UK, Lower Street works primarily with medium-large brands including Booking.com, PepsiCo, and Stanford. The team at Lower Street recognizes that storytelling is a key piece of your content strategy and aims to support you to bring it to life through branded podcasts.

As a full-service podcast agency, they cover everything from conceptualization and scripting to podcast production, audience growth, and measurement.

B2C branded podcasts they’ve worked on:

Cover art for three Lower Street podcasts: Grit & Growth, from Stanford Business, white lettering over a sunset acacia tree reflected in water; Wintringham 2020, from Urban&Civic, cream lettering on crimson with small illustrated figures reading, running and flying a kite; and Technology Untangled, from HP, orange, pink and purple lettering on a white ripple pattern.

What to consider when selecting a podcast production company

When exploring the podcast production companies above, consider these elements when choosing which agencies to reach out to:

  1. Typical client size: Do they work with companies that are a similar size to your brand?
  2. Previous clients: Who have they worked with and are they comparable to your brand?
  3. Services offered: Do they offer podcast services you need like production, marketing, video, etc.?
  4. Expertise & leadership: Who’s on their team and what level of experience do they bring?
  5. Personality: Does the personality of the company and team connect with yours?

When looking for a new podcast agency, we recommend reaching out to a couple that you believe you’ll fit with the most. From here, have conversations with each of them, review proposals and pitches, and decide which one will integrate best with your content strategy.

“Choosing the right podcast production company is crucial for your brand’s success. It’s not just about creating content; it’s about crafting compelling narratives that resonate with your audience and align with your brand’s values. The right partner will elevate your voice, ensure consistency, and help you build lasting connections with your listeners.”

Fatima ZaidiFounder and CEO of Quill and CoHost

The best B2C podcast tools

Screenshot of the new CoHost homepage, with the headline 'Grow your brand's podcast. Prove it drives pipeline.', 'Book a Demo' and 'See How It Works' buttons, and a B2B analytics dashboard showing companies identified in a podcast's audience.

1. CoHost

CoHost is a podcast analytics and audience insights tool built for B2B and B2C brands. The platform helps brands understand who’s listening to their podcast, ensuring you’re reaching your target audience while also gathering insights on what resonates, where listeners hang out online, and your podcast ROI.

Working with brands like Yelp, eBay, Paramount, and Benjamin Moore, the platform offers impactful data such as listener income, family members (including pets), social media habits, hobbies, lifestyle, age, and location.

Key features for B2C brands:

Screenshot of the Castmagic homepage, with the headline 'Turn Conversations Into Content Like Magic', a black 'Try Castmagic Free' button, and a large black geometric shape on a pale pink background.

2. Castmagic

For any B2C marketers looking to do more with less when it comes to content, Castmagic will be your friend.

Import your podcast episodes to the platform, transcribe the content, and then use AI to create assets such as blogs, social media posts, newsletter copy, and more. It helps you amplify your podcast while saving you and your team time.

Key features for B2C brands:

  • Castmagic Pages
  • Castmagic Clips
  • Magic Chat

Screenshot of the Headliner homepage, with the headline 'Go From Audio To Audience' flanked by gold sparkles, a line about helping over 1.2 million creators promote their podcasts, and a blue and lilac 'Get started for free' button.

3. Headliner

Helping over 1.2 million creators, Headliner is a podcast promotion tool that helps you grow your show through video.

Working with popular networks like The New York Times, Wondery, and Slate, Headliner has likely supported some of your favorite podcasts. For B2C marketers, Headliner will save you time and manual work when sharing your podcast on YouTube, converting social media followers into listeners, and embedding podcasts into your blog content.

Key features for B2C brands:

Screenshot of the PodMatch homepage, with the headline 'PodMatch Automatically Matches Ideal Podcast Hosts & Guests For Interviews While Streamlining the Process', a 'Start Matching' button, and four buttons for hosts, guests, both and agencies.

4. PodMatch

In a report by CoHost, of surveyed podcast production companies, 57% stated that guesting on other podcasts is most effective for growing a branded podcast. If you’re working on your brand’s podcast, ensuring leaders within the company are featured on other podcasts while casually mentioning your own show is key.

PodMatch makes this possible by automatically matching ideal podcast hosts with guests. They’ve helped facilitate over 93,000 interviews and have close to 11,000 users.

Key features for B2C brands:

  • Profile management
  • Automatic matching
  • Guest/host messaging
  • Interview organization & scheduling
  • Interview workflows

Screenshot of the Descript homepage, with the headline 'If you can edit text, you can edit videos.', a black 'Get started for free' button, and a collage of video clips including two men in front of a magenta backdrop and a smiling woman in a striped shirt.

5. Descript

Descript is an AI-powered video editing software used by over 6 million creators and teams including iHeartMedia, Vice, HubSpot, and Headspace.

As a B2C marketer, you’re familiar with how Google Docs and Slides work, well, Descript works similarly. Their goal is to make video editing for your podcast as seamless and intuitive as possible, and they achieved this.

Key features for B2C brands:

Screenshot of the Riverside homepage, with the headline 'Talk it to the next level.', a purple 'Get started' button, and a photo of a smiling bearded man in tortoiseshell glasses.

6. Riverside

And last but not least, Riverside. Riverside is our preferred remote podcast recording platform for all clients. They record studio-quality audio from the comfort of your home, allowing you to feature guests without any geographical boundaries.

Each guest is recorded on a separate audio file making it easy for you or your podcast agency to edit the episode.

Key features for B2C brands:

The best B2C podcast production companies and tools

Whether you’re just starting your B2C branded podcast or you’re looking to level up your content, the podcast companies listed above all have a goal of ensuring your podcast runs effectively and efficiently.

As a marketer, take your time to research the above agencies and tools to narrow down your potential vendor list. From here, have conversations, ask for testimonials, and read case studies to find the right match for your brand.

If you’re looking to get started on your B2C branded podcast, chat with our team of podcast experts.

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