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The goal of many B2C marketers comes down to building strong customer relationships, establishing trust, and growing brand awareness. If you’re successful at these elements, then you’re converting audiences while taking market share.
Luckily, there’s a medium that B2C marketers are leveraging to achieve all of the above and more – branded podcasts. Leading brands like Expedia, Yelp, Ford, Tinder, and Netflix have all adopted branded podcasts into their content strategies, and for good reason.
Branded podcasts have emerged as a powerful tool to:
- Connect with audiences
- Build trust and credibility
- Establish thought leadership
- Generate leads and customers
And of course, share your brand stories in a creative, engaging format.
But we understand that doing a podcast effectively takes time and resources. So we crafted a list of our top B2C podcast production companies and tools to make the implementation of your audio strategy as seamless as possible.
Take a look through the podcast agencies and tools below to see which fits best with your B2C brand.
The best B2C podcast production companies
1. Quill Podcast Agency
Best for: Large B2C brands
Services: Full-service production, podcast marketing, video podcasts, internal podcasts
Quill is an award-winning podcast production agency specializing in corporate shows for both B2B and B2C brands. The podcast agency has effectively produced and grown podcasts for B2C brands like Interac, Expedia Group, Microsoft, and Yelp.
Quill is a full-service podcast agency, covering everything from strategy and conceptualization to production, marketing, and measurement. They approach branded podcasts with a creative and collaborative mindset, recognizing that brand storytelling is the future for customer engagement and retention.
The podcast agency is founded by Fatima Zaidi, who has emphasized philanthropy throughout her career. She’s currently the Co-Chair of the #Tech4SickKids Council by SickKids Foundation and sits on the Board of Directors for Save the Children.
B2C branded podcasts they’ve worked on:
- Behind the Review by Yelp
- Powering Travel by Expedia Group
- Not Just Fluff by Banfield Pet Hospital
2. Sound That BRANDS
Best for: Medium-Large B2C brands
Services: Full-service production, podcast marketing
Sound That BRANDS is a podcast production agency known for telling stories that connect people and brands.
They work with brands and networks, including Wondery, Acast, Indeed, and National Geographic, promising to help your brand tell a great story. Sound That BRANDS is also a full-service agency that supports everything from scripting and talent management to recording, promotion, and measurement.
B2C branded podcasts they’ve worked on:
- Running Wild with Bear Grylls and Bobby Bones by National Geographic
- Via by AAA
- Masters of the Air by LAIST
3. Ruby by iHeartMedia
Best for: Large B2C brands
Services: Full-service production, brand audio advertisements
An arm of iHeartMedia, Ruby is a podcast production company that helps your brand connect to the masses and dedicated audiences through branded audio. The production company has launched 30 shows that are a mix of both B2B and B2C branded podcasts. Ruby has worked with brands like HBO, Mattress Firm, Victoria’s Secret, and Trojan.
On top of supporting the creation of branded podcasts, they also help brands produce podcast advertisements through their custom audio solutions.
B2C branded podcasts they’ve worked on:
- Chasing Sleep by Mattress Firm
- Care Walks by Voltaren
- The Pleasure is Ours by Trojan
4. Antica Productions
Best for: Medium B2C brands
Services: Full-service production
Based in Toronto but with a team across Canada, the USA, and Europe, Antica Productions produces non-fiction podcasts, films, and series. The podcast production company has a goal to inspire audiences around the world through the content they create and the brands they work with.
The podcast agency’s team is led by award-winning journalists, working with B2C brands like BBC, the Canadian Museum of History, and the Toronto Star.
B2C branded podcasts they’ve worked on:
- Love, Janessa by CBC and BBC
- Hustled: When Your Boss is an App by Toronto Star
- Artifactuality by the Canadian Museum of History
5. 18Sixty
Best for: All sizes of B2C brands
Services: Full-service production
A podcast production company from the UK, 18Sixty creates podcasts that “really really” hold your audience’s attention. Their clients consist of brands like Transport for London, KFC, and Oatly, and have won awards including The British Podcast Awards, Corporate Content Awards, and The Love Awards.
18Sixty is a full-service podcast production company and they pride themselves on being flexible with their approach to ensure their clients get exactly what they set out to achieve.
B2C branded podcasts they’ve worked on:
- Mind the Gap by Transport for London
- Waterlands by WWT
- Reasons to be Cheerful by Oatly
6. JAR Audio
Best for: Large B2C brands
Services: Full-service production, internal podcasts, video podcasts, sonic logos
Based in British Columbia, JAR Audio is a full-service podcast production company focused on sparking engagement for your brand. Working with B2C brand clients like Amazon, T-Mobile, and Cirque du Soleil, JAR Audio covers everything from research and strategy to podcast production, distribution, and measurement.
The podcast agency also has a proven 8-step process to launch new client podcasts.
B2C branded podcasts they’ve worked on:
- Cirque du Sound by Cirque du Soleil
- Out Travel the System by Expedia
- The Sound Bath by Lush
7. Lower Street
Best for: Medium-Large B2C brands
Services: Full-service production, internal podcasts, video podcasts, podcast marketing
Another podcast production company based in the UK, Lower Street works primarily with medium-large brands including Booking.com, PepsiCo, and Stanford. The team at Lower Street recognizes that storytelling is a key piece of your content strategy and aims to support you to bring it to life through branded podcasts.
As a full-service podcast agency, they cover everything from conceptualization and scripting to podcast production, audience growth, and measurement.
B2C branded podcasts they’ve worked on:
- Grit & Growth by Stanford Business
- Wintringham 2020 by Urban&Civic
- Technology Untangled by HP
What to consider when selecting a podcast production company
When exploring the podcast production companies above, consider these elements when choosing which agencies to reach out to:
- Typical client size: Do they work with companies that are a similar size to your brand?
- Previous clients: Who have they worked with and are they comparable to your brand?
- Services offered: Do they offer podcast services you need like production, marketing, video, etc.?
- Expertise & leadership: Who’s on their team and what level of experience do they bring?
- Personality: Does the personality of the company and team connect with yours?
When looking for a new podcast agency, we recommend reaching out to a couple that you believe you’ll fit with the most. From here, have conversations with each of them, review proposals and pitches, and decide which one will integrate best with your content strategy.
“Choosing the right podcast production company is crucial for your brand’s success. It’s not just about creating content; it’s about crafting compelling narratives that resonate with your audience and align with your brand’s values. The right partner will elevate your voice, ensure consistency, and help you build lasting connections with your listeners.”
–Fatima Zaidi, Founder and CEO of Quill and CoHost
The best B2C podcast tools
1. CoHost
CoHost is a podcast analytics and audience insights tool built for B2B and B2C brands. The platform helps brands understand who’s listening to their podcast, ensuring you’re reaching your target audience while also gathering insights on what resonates, where listeners hang out online, and your podcast ROI.
Working with brands like Yelp, eBay, Paramount, and Benjamin Moore, the platform offers impactful data such as listener income, family members (including pets), social media habits, hobbies, lifestyle, age, and location.
Key features for B2C brands:
- Advanced Audience Demographics
- CoHost Tracking Links
- Automatic Websites
- AI Transcriptions
- Podcast Hosting
- B2B Analytics
2. Castmagic
For any B2C marketers looking to do more with less when it comes to content, Castmagic will be your friend.
Import your podcast episodes to the platform, transcribe the content, and then use AI to create assets such as blogs, social media posts, newsletter copy, and more. It helps you amplify your podcast while saving you and your team time.
Key features for B2C brands:
- Castmagic Pages
- Castmagic Clips
- Magic Chat
3. Headliner
Helping over 1.2 million creators, Headliner is a podcast promotion tool that helps you grow your show through video.
Working with popular networks like The New York Times, Wondery, and Slate, Headliner has likely supported some of your favorite podcasts. For B2C marketers, Headliner will save you time and manual work when sharing your podcast on YouTube, converting social media followers into listeners, and embedding podcasts into your blog content.
Key features for B2C brands:
4. PodMatch
In a report by CoHost, of surveyed podcast production companies, 57% stated that guesting on other podcasts is most effective for growing a branded podcast. If you’re working on your brand’s podcast, ensuring leaders within the company are featured on other podcasts while casually mentioning your own show is key.
PodMatch makes this possible by automatically matching ideal podcast hosts with guests. They’ve helped facilitate over 93,000 interviews and have close to 11,000 users.
Key features for B2C brands:
- Profile management
- Automatic matching
- Guest/host messaging
- Interview organization & scheduling
- Interview workflows
5. Chartable
Chartable easily tracks your branded podcast’s performance across podcast charts and reviews.
Explore not only your own show’s reviews but also check out your competitor’s reviews. This is in addition to seeing your rankings on Apple, Spotify, and Chartable’s podcast charts. This saves you time by avoiding logging into all the different podcast applications to see if you’re ranking and where.
Key features for B2C brands:
6. Descript
Descript is an AI-powered video editing software used by over 6 million creators and teams including iHeartMedia, Vice, HubSpot, and HeadSpace.
As a B2C marketer, you’re familiar with how Google Docs and Slides work, well, Descript works similarly. Their goal is to make video editing for your podcast as seamless and intuitive as possible, and they achieved this.
Key features for B2C brands:
7. Riverside
And last but not least, Riverside. Riverside is our preferred remote podcast recording platform for all clients. They record studio-quality audio from the comfort of your home, allowing you to feature guests without any geographical boundaries.
Each guest is recorded on a separate audio file making it easy for you or your podcast agency to edit the episode.
Key features for B2C brands:
The best B2C podcast production companies and tools
Whether you’re just starting your B2C branded podcast or you’re looking to level up your content, the podcast companies listed above all have a goal of ensuring your podcast runs effectively and efficiently.
As a marketer, take your time to research the above agencies and tools to narrow down your potential vendor list. From here, have conversations, ask for testimonials, and read case studies to find the right match for your brand.
If you’re looking to get started on your B2C branded podcast, chat with our team of podcast experts.
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About the author
A passionate storyteller, Ali is Quill’s Director of Growth Marketing, previously the co-founder and CMO of the branded podcast agency, Origins Media Haus (acquired by Quill). She excels in merging creativity with data in order to successfully build and grow a brand.
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