Seth Godin is one of the best communicators and storytellers in the world today.

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This is not overstating the case.

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Through excellent use of stories, metaphors, and evidence, Godin manages to disrupt the way we think about our world, particularly business. He is not one for “hacks” or “shortcuts”, he emphasizes the importance of doing the hard work, but for the right people and for the right reasons. He emphasizes caring about your work, but not letting perfection cause you to hide from your chance to serve other people.

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Many of his stories return to similar themes, but they are useful to poke and disrupt you from different angles.

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‍Highly recommend!

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About Seth Godin

Seth is an entrepreneur, best-selling author, and speaker. In addition to launching one of the most popular blogs in the world, he has written 19 best-selling books, including The Dip, Linchpin, Purple Cow, Tribes, and What To Do When It's Your Turn (And It's Always Your Turn). His most recent book, This is Marketing, was an instant bestseller in countries around the world.

Though renowned for his writing and speaking, Seth also founded two companies, Squidoo and Yoyodyne (acquired by Yahoo!).

By focusing on everything from effective marketing and leadership, to the spread of ideas and changing everything, Seth has been able to motivate and inspire countless people around the world.