Content is still king. But how we frame it, the mediums we use, and what consumers expect is constantly evolving.
To help marketers adopt a diversified content marketing strategy marked by consistent, high-quality output, we put together an infographic that lays out exactly what’s in and what’s out for 2025.
46% of brands see podcasts as a more effective tool for establishing thought leadership compared to other mediums
61% of consumers trust influencers' endorsements
Nearly 75% of today’s audiences expect personalized interactions with brands
68% of consumers say that brand stories influence their purchasing decisions
Highlight key trends driving content marketing success in 2025, including branded podcasts and nano-influencers
Provide strategies for engaging audiences with brand storytelling and zero-click content
Explore tactics to increase conversions and boost brand awareness through podcasts and influencers
Highlight outdated strategies to avoid like overly polished content and filler posts
A branded podcast is a type of podcast that is created by a company or brand as a marketing and storytelling tool. The goal of a branded podcast is not explicitly focused on promoting or selling products or services.
Instead, it aims to create meaningful and valuable content that fosters a connection with listeners and builds brand affinity. By providing entertaining, informative, or thought-provoking content, the brand can engage with its audience in a more personal and intimate way compared to traditional advertising methods.
Branded podcasts have emerged as a crucial component of a robust marketing strategy for several compelling reasons.
Firstly, they provide an avenue for brands to establish thought leadership and expertise in their respective industries. By creating high-quality, informative, and engaging podcast content, brands can position themselves as trusted authorities and build credibility among their target audience. This helps to foster brand loyalty and increase customer trust, ultimately leading to long-term relationships and repeat business.
Moreover, branded podcasts offer a unique opportunity for brands to connect with their audience on a deeper, more personal level. Unlike traditional advertising methods, podcasts allow for a more intimate and conversational approach, where brands can share stories, insights, and experiences in a relatable and authentic manner. That is why podcasts generate up to 4.4x better brand recall than widely-used forms of digital advertising.
By leveraging this growing medium, brands can effectively differentiate themselves, build customer trust, and drive long-term business growth.
As of 2022, 62% of Americans have listened to a podcast in their lifetime and that number is only projected to increase. Valued at 25.85 billion in 2023, the podcasting industry is rapidly growing and has the potential to engage audiences that are largely inaccessible through other marketing channels or for an extended period. For instance,Videos under two-minutes in length get the most engagement; whereas, 43-minute podcasts are the sweet spot for listeners.
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