Discover the top-performing channels and trends your brand needs to leverage this year.
For brands looking to elevate their marketing strategy and data-driven marketers to stay ahead of the curve, this report by Quill and Carney agency guides you through 2024’s top trends, opportunities, stats, and strategies.
88% of marketers believe AI adoption is critical to staying competitive and meeting customer expectations.
Content marketing costs 62% less than traditional marketing but generates three times as many leads.
Over 84% of brands think that video will be a central part of their future podcast strategy.
More than 75% of email ROI comes from segmented email campaigns.
Reveal 2024’s latest marketing stats
Report top-performing channels to add to your marketing mix
Highlight trends and opportunities your brand won’t want to leave on the table
Explain how to leverage specific channels to meet your unique goals
A branded podcast is a type of podcast that is created by a company or brand as a marketing and storytelling tool. The goal of a branded podcast is not explicitly focused on promoting or selling products or services.
Instead, it aims to create meaningful and valuable content that fosters a connection with listeners and builds brand affinity. By providing entertaining, informative, or thought-provoking content, the brand can engage with its audience in a more personal and intimate way compared to traditional advertising methods.
Branded podcasts have emerged as a crucial component of a robust marketing strategy for several compelling reasons.
Firstly, they provide an avenue for brands to establish thought leadership and expertise in their respective industries. By creating high-quality, informative, and engaging podcast content, brands can position themselves as trusted authorities and build credibility among their target audience. This helps to foster brand loyalty and increase customer trust, ultimately leading to long-term relationships and repeat business.
Moreover, branded podcasts offer a unique opportunity for brands to connect with their audience on a deeper, more personal level. Unlike traditional advertising methods, podcasts allow for a more intimate and conversational approach, where brands can share stories, insights, and experiences in a relatable and authentic manner. That is why podcasts generate up to 4.4x better brand recall than widely-used forms of digital advertising.
By leveraging this growing medium, brands can effectively differentiate themselves, build customer trust, and drive long-term business growth.
As of 2022, 62% of Americans have listened to a podcast in their lifetime and that number is only projected to increase. Valued at 25.85 billion in 2023, the podcasting industry is rapidly growing and has the potential to engage audiences that are largely inaccessible through other marketing channels or for an extended period. For instance,Videos under two-minutes in length get the most engagement; whereas, 43-minute podcasts are the sweet spot for listeners.
Get the latest podcasting news and trends and become the podcasting expert on your team
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