Resources / Case Studies

How Mr. Open Banking Achieved Over a 600% Listener Growth Rate

How Mr. Open Banking led to 60,000 subscribers and received recognition as the number one Open Finance Influencer in the world

Seasons:

4

Format:

Advanced Interview Format

Service:

Full-Service

What they say about Quill

Their Story

Eyal Sivan, Chief Architect and Product Owner at Ozone API came to Quill to produce a podcast that would foster brand awareness and thought leadership in the open banking space. As the face behind the podcast, Eyal approached this endeavor both as a personal venture and as a project that would benefit his company.

Given Eyal’s knowledge of the open banking movement and his strong passion for the subject matter, he was highly involved in the production process from beginning to end. He had a clear vision of what he wanted for the show, and Quill helped to bring it to life.

Goals & Objectives

For Mr. Open Banking, Eyal had a clear goal of building his brand, growing awareness, and establishing thought leadership in the open banking sector. 

Quill helped Eyal produce a slick and professional narrative, an advanced interview podcast with industry experts featured as the guests. We paired this with in-depth blog articles and engaging social media posts to organically market the show. Driving home the goal of building awareness and thought leadership even further. 

For this podcast, guest selection was paramount. Eyal wanted to interview the best and brightest in the industry—those who were truly making strides to move things forward in open banking.

The result is an in-depth interview-based show with thoughtful commentary from Eyal throughout. Each episode explores a different facet of the open banking movement, and many of the episodes specifically focus on how open banking is being developed in different places around the world, from Africa to the Middle East.

Approach

1.

Formalize a structure that allows the podcast host to shine as the subject matter expert despite the high caliber of guests

2.

Create a guest experience designed to entice high-ranking officials to join the host of the podcast

3.

Lead conversations on the global transformation of the banking space focusing on progress and innovation

4.

Utilize recorded commentary from our host to highlight his position as an open banking thought leader

5.

Use polished editing and sound design techniques to artfully weave the host’s reflections into the story

6.

Distribute the show widely using a broad range of distribution and marketing techniques

Services

Creative Concepting
Episode Planning & Research
Episode Scripting
Sound Design & Editing
Episode Recording
Guest Coordination
Titles, Show Notes, and Social Media Materials
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Results

600%

Seasonal Listener Growth Rate

60,000+

Podcast Subscribers

4.8-Star

Rating on Apple Podcasts

Now in its 5th season, Mr. Open Banking has seen significant growth since its launch in 2020. The podcast has been ranked on numerous charts in the Entrepreneurship category globally on Apple Podcasts, driving listener growth and awareness. 

The podcast has achieved Eyal’s primary goal of building his personal brand, resulting in him being selected as the number one Open Finance Influencer in the world for 2022 by Open Future World. He’s also been invited to speak on countless panels, podcasts, and webinars, and featured in leading finance publications.

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