How EQ Bank’s, Take Back Talk Back Secured a Spot in the Top 10% of Podcasts

Explore how a branded podcast boosted EQ Bank’s awareness, PR, and brand perception

Seasons:

Format:

Advanced Interview Format

Service:

Full-Service

What they say about Quill

Their Story

EQ Bank was exploring tactics to grow stnce, their initiative that’s focused on inspiring women to confidently take ownership of their finances.

The EQ Bank team required a marketing tactic that could help grow the awareness and reach of stnce while also educating audiences in an engaging format. In addition, the team also wanted to attract new audiences to the initiative and retain the current community.

Goals & Objectives

The EQ Bank team partnered with Quill to create Take Back Talk Back, a podcast that goes beyond the realm of everyday finance to build financial literacy and confidence among women.

Additionally, EQ Bank wanted to further their alignment with this mission and messaging, increasing positive brand perception and credibility.

Quill worked with EQ Bank to create empowering audio content through an advanced interview-style branded podcast. To accompany the show, the Quill team built custom marketing and growth strategies to ensure the podcast reached the desired, female-focused audience.

Approach

Find a way to connect directly with a female-identifying audience who are often excluded from conversations around finance

Find experts who can speak both technically on financial literacy and the personal or emotional elements of it

Focus conversations on taking back ownership of our finances rather than being spectators or afraid to ask questions

Discuss the things that are often swept under the rug or that people are scared to discuss

Utilize a co-hosting dynamic where both hosts and guests tell personal stories and connect on a deeper level with the audience and each other

Weave in reflections, personal stories, and banter from the hosts to forge a connection with the audience

Services

Competitor Research

Creative Concepting

Episode Planning & Research

Episode Scripting

Guest Coordination

Episode Recording

Sound Design & Editing

Titles, Show Notes, and Social Media Materials

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Results

Top 10%

of Podcasts on Apple Podcasts

5-Star

Rating on Apple Podcasts

Featured Podcast

on Glory Professional’s list of female-hosted shows

Through purpose-driven brand storytelling, Take Back Talk Back is helping women build confidence in finance. The podcast has contributed to boosting the brand's PR and increasing awareness of EQ Bank and stnce’s initiatives.

‍Take Back Talk Back has received an impressive number of downloads and unique listeners with an upward growth rate month over month. In addition to being in the Top 10% of Apple Podcasts, they’ve ranked on global podcast charts in the education category.